Traditional e-commerce has reduced costs by "deintermediating" and has replaced the functions of traditional retail for a period of time. However, it is an indisputable fact that the experience of online shopping is always inferior to that of offline shopping. Especially for engineering industries such as refrigeration, compared with the intuitive attributes such as visibility, audibility, tactility, sensibility, usability and convenience of services that offline physical stores possess when providing customers with goods or services, online E-commerce has always been "flawed". It cannot meet people's growing demand for high-quality, heterogeneous, and experiential consumer services.
If we can unify "online + factory + physical store + logistics" and link the online "information flow and capital flow" with the offline experience of "factory" and "physical store", it will be perfect . "New retail" came into being. "New retail" will reassess the value of offline channels.
The concept of "new retail"
The core of "new retail" is to make online customers and their demand data and offline factories and physical store terminals form a real synergy. "New retail" can be summed up as "online + factory + physical store + logistics".
Each has its own e-commerce platform, and at the same time, it can be concentrated on the platform for sales. To create new retail, the following requirements must be met: domain name, cloud platform, cloud market, and global marketing. policy background
On November 11, 2016, the General Office of the State Council issued the "Opinions on Promoting the Innovation and Transformation of Physical Retail" (Guobanfa [2016] No. 78). "Guide physical retail enterprises to gradually improve the level of informatization, integrate offline logistics, service, experience and other advantages with online business flow, capital flow, and information flow, and expand intelligent and networked omni-channel layout"
future outlook
Bill Gates believes: "People often overestimate the changes that may occur in the next two years, but at the same time underestimate the changes that may occur in the next ten years."
With the gradual implementation of the "new retail" model, online and offline will gradually transform from the original relatively independent and conflicting to mutually promoting and integrating with each other, and the form and business path of e-commerce will inevitably undergo fundamental changes. .
When physical retail has obvious "e-commerce" genetic characteristics, "e-commerce" in the traditional sense will cease to exist, and the serious impact of e-commerce on the real economy that people often complain about will become history. The value of offline channels that "new retail" will lead to is facing revaluation.
Opportunities for Refrigeration Businesses
There are about 2,000 counties in China that have a relatively large demand for refrigeration. If the factory has a special service and dealer in every county and district in the country through the cloud platform of the refrigeration industry (such as "Refrigeration Directory"), it will not only have large sales, stable sales, high market penetration, better service quality, but also lower service costs. will be greatly reduced. The first-ever factory opportunity is a once-in-a-lifetime opportunity.
County-level service providers and agents can get good opportunities: get goods directly from manufacturers, Qingdao Sanwei Refrigeration and Air Conditioning Co., Ltd. integrates design, production and sales, and will be more competitive in product prices and profit margins. The brand is guaranteed, the customer credibility is high, and the best and fastest technical support and training can be obtained. Famous brand products have a high market popularity, which can bring users to choose actively. No matter who acts as an agent, some users will come to buy on their own initiative.